LG 55UM7510PLA 55-Inch UHD 4K HDR Smart LED TV with Freeview Play – Ceramic Black colour (2019 Model) with Alexa built-in

Live in wonder with New Intelligence. The LG UM75 UHD TV with 4K Active HDR technology utilises an Advanced Colour Enhancer and DTS Virtual: X sound to deliver mesmerising film experiences. The state of the art Quad Core processor supports the advanced picture processing required for bright, sharp images. There are 4 cores of processing power available for a fast and powerful brain to remember to have the best conceivable picture. And with the ability to regulate Alexa and Google Assistant from your TV, you’ll in point of fact set the scene at home for your favourite show with a single command. *Apple Airplay and Alexa available via update mid 2019

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Ultra HD 4K resolution is four times that of full HD producing brilliant clarity and vivid details that amaze, even when viewed up close
With active HDR adapting scene by scene to deliver image Mastering with pinpoint picture reproduction, LG TVs can offer the best picture visuals no matter what the format
This sound technology creates seven virtual channels which produce the multi channel Ultra Surround effect and your senses are surrounded by outstanding audio from all angles
Lexa built-in; find information and regulate smart home devices by speaking into your LG Magic remote or use your ALEXA devices (purchased one by one) to regulate your TV with a simple voice command
To fortify the advanced picture processing required for bright, sharp images there are 4 cores of processing power available for a fast and powerful brain to remember to have the best conceivable picture
Alexa built-in devices permit you to instantly connect to Alexa to play music, regulate your smart home, get information, news, weather, and more the use of just your voice.